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In this byline on ExchangeWire, Bill Wise discusses the need for consolidation in our industry to resolve fragmentations.

In this article on Dow Jones, Laura Cooper discusses Mediaocean's acquisition of BCC AdSystem.

Press Releases

To help advertisers more fully automate traditional media management, Adobe Advertising Cloud and Mediaocean today announced a partnership to converge and automate television and video advertising -- including upfront, reserved and scatter buys. This partnership represents the first time an independent marketing stack company has partnered to use Mediaocean’s platforms to manage the television buying process from planning through reconciliation.

In this press release, Mediaocean announces it has acquired ColSpace, a provider of cloud-based media planning software for agencies and advertisers.

Mediaocean announces that it has hired Ramsey McGrory as its new CRO.