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  • Lumina

    Lumina

    Cross-Media Planning & Analytics Platform

WHY CHOOSE LUMINA?

  • Connected, end-to-end workflow between planning, buying and measurement
  • Data-driven with integration with 1st party, 3rd party performance, research, and historical data
  • Eliminates hundred of hours of work though data centralisation
  • Central workflow gives teams both a granular and organisation-wide understanding of activity

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Please complete your details and a Mediaocean team member will be in touch in a few business days to find out more about your needs and to go through our products and services.

For general enquiries please visit our Contact Us page.

 

HOW DOES LUMINA WORK?

Lumina is Mediaocean’s global, cross-media planning and analytics platform. Lumina enables marketers to plan, measure, and optimise, all through an end-to-end system. With convergence driving the need for continuous planning and optimisation, Lumina bridges each step of media planning process, additionally integrating media buying systems and data, to achieve a connected workflow across all channels.

Lumina is comprised of end-to-end media planning and analytics applications, including plan management, and budget authorisations.

Tools for the End-to-End Workflow

Manage your media plans across channels, brands, and markets.

how it works

Manage cross-media budget authorisations and enforce budget compliance.

how it works